Outpost
What We Do
Grow Your Audience 📈
Make You Money 💲
Save You Time and Money ⏰ & 💰
How We Do It
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The Best Damn Autoresponder for Ghost
You aren't just writing a newsletter. You are running a media business, and that means communicating with readers who sign up, upgrade, cancel, get a gift subscription, or are close to renewal. We automate that and more, so you can spend time writing.
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Tip Jar and Donations
The Outpost Tip Jar makes it simple for people to support you with tips and donations by credit card, Apple Pay, Google Pay, and PayPal. Many Outpost publishers make more from donations than they pay us. We don't take a penny of any of it.
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Actually Useful Analytics & Reports
A daily report in your inbox that lets you know how your site is performing at a glance, then gets out of your way. Privacy-respecting website analytics from Plausible for deeper dives. Luna+ customers also get Contextly's daily, weekly, and monthly reports with insights into evergreen content.
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Intelligent Internal Recommendations
For Luna+ customers, Outpost integrates Contextly's cloud-powered recommendation system, showing readers related, popular, and evergreen content inside and at the end of articles. Point-and-click control over the look and feel, plus ways to exclude content or promote special events and offers. Readers read more.
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Intelligent Calls To Action
Luna+ customers get Outpost's Intelligent CTAs, which show different prompts to different levels of readers. New visitors get asked to subscribe, free registered readers get prompted to upgrade, paid members get prompted to hit the Tip Jar. Convert more readers without annoying the ones who already pay.
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Gift Subscriptions
Luna+ subscribers can give their readers a simple way to gift a subscription, even scheduled to start on a future date such as a birthday. Outpost handles the complications, including renewal communications. You just share the link.
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Tech Integrations
Since Ghost is open-source, Outpost can integrate the best outside services with your site: paid member-only comments, privacy-friendly analytics, paid podcasts, internal content recommendations. We make them simple to configure so you spend time writing, not futzing.
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Group Buying Power
Outpost is a publishers cooperative, and we use our group buying power to get deep discounts on tech services for members. For example: we integrate Plausible Analytics, and on our intro plan, all of our services together cost less than paying for Plausible alone.
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Help Moving and Ongoing Support
Changing publishing systems isn't fun, but we make it easy: choosing a theme, walking you through content migration, teaching you the new system. We support you with all our features and the ones we integrate, and for those who want support with everything, we build custom plans (Luna+).
Read more about migration support →
About Us
We admit it. We're different. First off, we're a publishers cooperative, meaning the goal of the organization is to provide services to publishers, not to make a billion dollars. We are not funded by venture capitalists. Our bylaws prevent us from selling out to Big Tech. And if we make more money in a year than we need to run the company, we give members a dividend, like REI or a local grocery store co-op.
We believe the future of publishing is people paying to support the publications and writers they care about, and that those publications should keep as much as possible, not make billionaires even more money.
Our founding team has been building ethical publishing software for over 10 years, and our CEO Ryan Singel was a writer and editor at Wired for ten years previous to that. We know publishing and we care about making publishing software better.
1. Do you host websites?
Generally speaking, no. The majority of our clients choose Ghost(Pro) to host their site and send newsletters (that's an affiliate link). If you are an enterprise client with very specific needs, we can host your site.
2. If I use Outpost, am I stuck with Outpost?
Absolutely not. We build our system so that you can leave anytime, with all your members, payment relationships, and as much data as we can provide.
3. If I join the co-op, do I have to go to meetings or do other members have a say in my site?
No. Outpost is a member-services cooperative, not a worker cooperative. That means our job is to provide services at a lower price to our members. But there are no meetings, and your site is still your site.
4. I have a complicated project and want to integrate newsletters with our main system/build a custom theme/do something mind-bending. Can you help?
Absolutely. For instance, we built a custom solution, built on Ghost, for The Atlantic, with 9 paid subscriber-only newsletters, all synced with The Atlantic's existing subscription system. Contact us at info@outpost.pub to talk about what you are looking to do.